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Access-Control Manufacturer Linear Hosts Dealer Webinar: ‘Leveraging Local Events and Partnerships’


Linear LLC, a manufacturer of residential and commercial access control, emergency response and security solutions, will host its fourth interactive dealer webinar as part of the company’s online continuing education. The webinar, “Leveraging Local Events and Partnerships,” will take place on March 6, at 1 p.m. ET. It will provide an easy-to-follow guide for planning, promoting and executing events in the community, and using them to boost online and local awareness.

The webinar will include:

  • Event suggestions and potential themes
  • How best to establish and leverage local partners and sponsorships using digital tools
  • Advice for crafting press releases and media alerts

The “Leveraging Local Events and Partnerships” webinar supports Linear dealers, distributors and other industry professionals by providing a convenient, free resource sharing and best marketing practices. The session will run approximately 45 minutes with an additional 15 minutes for questions and commentary.

 "We've seen firsthand at Linear headquarters how a local business can make a difference in the community," said Gary Baker, vice president of marketing. "Our next webinar is a rallying call for dealers to think strategically about how they can be a resource in the community and create long-lasting positive sentiment, whether through charitable means, educational events or partnerships."

  • Attendees will walk away with a clearer understanding of:
  • Creative event suggestions and themes that generate leads
  • How to effectively plan a local event, including guidelines for what's needed before, during and after
  • How best to identify and establish mutually beneficial relationships with local, complementary partners
  • Advice for promoting and pitching events to key media outlets
  • Best practices for leveraging social media before and after an event
  • Participation in local events

The session will also be recorded so dealers who are unable to attend live can view at their convenience. To register, visit or call 800.421.1587.

Based in Carlsbad, Calif., Linear LLC provides engineered radio-frequency products and is a supplier of wireless residential security systems, access control, intercoms, garage door operators, gate operators, short- and long-range radio remote controls, and personal emergency reporting systems. Linear is a subsidiary of Nortek Inc.

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