Wayne Dalton, a manufacturer of residential and commercial garage doors, unveiled a redesigned website focused on residential garage door collections. With added features, an updated design and additional content, Wayne Dalton’s new website improves the online experience for homeowners and Wayne Dalton dealers, the company said.
Enhancements to the Wayne Dalton website include:
- A more engaging homepage. The overall look and feel of the redesign begins with the homepage, which helps draw homeowners into garage door collection pages as they begin the selection process by highlighting Wayne Dalton product designs through multiple images and the addition of quick links, which lead to photo galleries and the Garage Door Design Center.
- Easier navigation. A streamlined navigation bar with drop-down menus gives visitors quick access to product details, installation instructions and dealer contact information. A simplified layout walks homeowners through the garage door selection process and offers dealers ways to more effectively present garage door options to customers.
- Improved organization. All garage door models are now organized into collections by design and material, making it easier for homeowners to find the products that best fit their personal style and needs.
- Enhanced image selection. Additional images showcase the breadth of Wayne Dalton products, simplifying the selection process for both homeowners and dealers.
“From the moment a homeowner begins considering the purchase of a new garage door up to the actual installation, the new Wayne Dalton site provides assistance every step of the way through new content and an improved user experience,” said Ali Isham, brand manager for Wayne Dalton.
The redesigned site also includes the new Wayne Dalton blog, Door Buzz, and links to the company’s Facebook, Twitter and YouTube pages.
Enhancements expected to be unveiled later in 2013 include a complete redesign of Wayne Dalton’s commercial website as well as an improved, tablet-friendly Garage Door Design Center, Wayne-Dalton’s online visualization tool that enables homebuyers test the latest garage door styles, colors and accessories before they make a purchase.
Lewisville, Texas-based Wayne-Dalton, a division of Overhead Door Corp., has designed and manufactured residential and commercial garage doors for more than 50 years. The company operates nine manufacturing facilities, more than 70 sales centers, and has more than 2,000 independent dealers, both domestic and international.