To meet the needs of its expanding business, LiftMaster recently welcomed Chris Klem, an accomplished marketing and branding professional, to serve as the new director of marketing communications for the company’s brand.
Klem brings an impressive portfolio of successful experiences and achievements in building numerous globally recognized brands to her new role at LiftMaster. As director, she’s charged with strategically directing and executing LiftMaster's marketing communications and branding efforts globally as well as spearheading communication programs that expand the LiftMaster brand into new markets, and increase brand awareness and purchase among new audiences.
“We have continued to invest in bringing the best talent to LiftMaster, and with Chris Klem now on board, we are confident she can lead the marketing communications team in elevating the LiftMaster brand to new heights,” said Bob Markwart, president, LiftMaster, Amercias. “Her passion for brand building, positioning and development, along with her proven track record in executing integrated, measured marketing communication strategies, makes her an ideal fit for this position and a tremendous asset for LiftMaster.”
Prior to joining LiftMaster, Klem spent eight years building the Solo Cup brand, most recently serving as director of consumer marketing at the Lake Forest, Ill., headquarters. In this position, she led the overall brand strategy for the entire consumer division, managing all aspects of the flagship brand, private label and sustainable brands across multiple retail channels while implementing integrated marketing programs that resulted in unprecedented share growth and significant increases in brand awareness.
Klem also managed all the marketing, advertising, retail, public relations and partnership efforts as director of marketing for Dairy Management Inc. and served as brand manager and associate brand manager at Kellogg early in her career.
A division of The Chamberlain Group, LiftMaster is a brand of professionally installed residential garage door openers, as well as a manufacturer of commercial door operators, residential and commercial gate operators, telephone entry systems and related access-control products.