“Read all about it!”
The Chamberlain Group Inc. recently unveiled a newly designed virtual press room on www.LiftMaster.com. Whether visiting the press room as an editor, writer, producer or reporter, this user-friendly tool was strategically developed to serve as primary source for information about LiftMaster, the No. 1 brand of professionally installed residential and commercial garage door openers, as well as story-generating content surrounding the brand’s extensive offering of total access solutions including residential and commercial gate operators, telephone entry systems and related access control products.
Found by clicking on the “Inside LiftMaster” drop down menu located on the home page tool bar, the LiftMaster online press room prominently displays simple-to-navigate resource tabs containing the most up-to-date and easily downloadable press releases, a product and lifestyle image library, themed and timely electronic media press kits as well as suggested story ideas and an interactive and comprehensive collection of past LiftMaster trade and consumer media placements including print, online and broadcast.
“With such a strong and innovative portfolio of products and services, as well as a legacy of leadership in this industry, we know we have a story to tell and products that can make a difference to the audiences of both trade and consumer outlets,” states Paul Accardo, manager, advertising and public relations, The Chamberlain Group Inc. “The new online press room provides these media professionals with an easier, quicker way to find exactly what they need - whether it be story inspiration, credible resources, or product-specific content for their editorial feature, blog post, radio spot or broadcast
segment. Plus, we wanted to make this information as convenient to access as possible since media professionals are often dealing with busy schedules, long work days and urgent deadlines,” Accardo continues.
In an effort to keep media informed of all the latest news and updates on LiftMaster products, services and offerings, visitors to the online press room are also presented with the opportunity to register to be included in future product newsletters as well as electronic press kits. Visit www.LiftMaster.com to check out the new press room features.