Wayne-Dalton has initiated a Commercial Door Academy to help Wayne-Dalton dealers expand their knowledge and market share in the commercial door arena. These intense training sessions offer dealers the opportunity to learn many aspects of Wayne-Dalton rolling and commercial sectional doors. Training sessions have been held every month since October and will continue through May. The Academy has had sessions in both Dalton, Ohio, and Mt. Hope, Ohio, for rolling doors and commercial sectional doors, respectively.
The key objectives of the training academy are to provide Wayne-Dalton dealers an edge in their markets by focusing on product education, key selling differentiators, sales and marketing tools, fire door codes and regulations and windload regulations. Also included is hands-on installer training for rolling doors, as well as education and training for Partner Connect, Wayne-Dalton’s exclusive estimating and order entry program for dealers.
Mark Hedquist, director of commercial sales, says, “This has been a great benefit for our dealers and their commercial sales. The feedback was so good that we expanded it to cover sectional doors as well as the original goal of providing rolling door training. Many realize that it’s more important than ever to excel in the commercial market and to keep their businesses diversified.”
Attendees have the option to one or both of the two-day-long sessions offered, depending on their company’s training and education needs. For information on attending a Commercial Door Academy session, contact Julie Perez at 800.598.3667, ext. 4.