Twitter Meets Salesforce

Many companies are using Twitter to monitor what is being said about them online — but, as Twitter grows, that becomes a more difficult undertaking. According to Fortune, that’s why Salesforce.com CEO Marc Benioff is introducing "Salesforce for Twitter," which combines Salesforce's customer-care software with the 140-character tweet.

Basically, Salesforce plugs in to the Twitter API; from there, customer-care reps can start Twitter searches from within Salesforce's service, bypassing search.twitter.com. Then, if a company discovers someone tweeting about them (good or bad), a button click can import the entire Twitter thread into Salesforce's software. From there, it's almost as if the Twitter user called in on an 800 number and the company is able to tweet back with a solution.

Source:

Fortune: People Complaining About Your Biz On Twitter? Salesforce.com Has An App For That

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