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There’s an old axiom that everything a business does is related to marketing, from the decor of its offices to its customer service. In today’s business climate, door dealers need to be mindful that anything a client or prospective customer sees relative to their business will likely be used to create an impression and perception about the quality of products and services.

With so many marketing avenues available, it is critical door dealers and access-control professionals formulate a strategic plan regarding which channels will serve their business well, understand their differences, and gauge how to target customers using each platform. The following slides examine aspects of five important marketing platforms every door dealer should consider: referrals, social media, community outreach, print advertising and online marketing.