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- Four Ways to Recession-Proof Your Business
It seems as though every day there is another discouraging news article about the economy. Small-business owners are more at risk than ever when their customers' purse strings are pinched. Although many pundits predict things will get better in 2009, your business might be struggling right now — leaving you worried about how you will make it through. Here are ...
- Door Dealer Tips for Logo Design
A logo serves as an organization’s personality and opening statement to the public. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well-known organizations have memorable logos – think of Target’s bull’s-eye, the Nike swoosh and Apple Computer’s apple. All are memorable symbols of the companies they represent. With just a symbol — ...
- Is Your Business Rising or Falling?
If you want your garage door business to grow, make marketing and promotion a top priority. Your business will not grow unless you make it happen. Based on 30 years advertising experience – including years of experience promoting garage doors – here are 10 tips that will help you throughout the year.1. What do homeowners know about your garage door ...
- Top Pricing Mistakes
In the course of my engagements, I have seen examples of good and bad pricing policies. The following is a list of some of the most common mistakes companies make when pricing their products and services. Mistake #1:Basing prices on your costs, instead of your customers’ perceptions of value. Prices based on cost invariably lead to one of the following ...
- A Marketing Checklist for Your Garage Door Business
How long has it been since you were really serious about your marketing and promotion? If you want to grow, you should first be marketer and second a garage door business owner. Review this 19-item checklist to ensure your marketing is on track.· How does your garage door company greet customers?Are your phones answered with a smile? Do customers talk with a ...
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