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Karen Butler
Group Editor
(480) 990-1101 ext. 2251
Fax: (480) 281-6036
kbutler@vpico.com

Lauren Vasquez
Editor
(480) 990-1101 ext. 2179
Fax: (480) 567-6881
lvasquez@vpico.com

03/12/2010

Another Addition to the ‘Scary DIY Garage Door Files’
Sigh. These stories always start out the same: “I hate paying someone to do something I can do myself.” And so begins another addition to the growing collection of published anecdotes of DIY repairs for garage doors I am beginning to call “Scary DIY Files.”Today’s story ...

03/11/2010

The Perfect Mission Statement Means Not Over-Thinking It
In a humorous video featured in a recent article from Fast Company, Dan Heath (one of the writers behind Made to Stick) talks about what ruins most companies’ missions statements.He starts with a hypothetical mission statement, for a pizza parlor: “Our mission is to serve the tastiest damn ...

03/08/2010

Should You Under-promise and Over-deliver or Promise Big to Start?
I don’t know about you, but I hate disappointment. Whether it’s in a movie I’ve been looking forward to seeing or new restaurant I’ve been dying to try out, I always try to quell my expectations, just so I don’t have to have my high hopes crushed by poor service or lazy ...

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