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Amy Campbell

Amy Campbell

New Year: New Resolutions for Your Door Dealership

Posted in Blogs, Operations

By Amy Campbell

Over the last few weeks, several issues of the magazines in which I subscribe have all had at least one—if not several—articles focused on goals, changes or resolutions for the new year.  They covered the gamut, from improving finances and health, to tips for better home organization. All offered sound advice on setting and keeping goals.

Like many others, the turning the calendar year has always been sort of a reset button for me. The craziness of the holidays have passed and I can once again refocus on everyday life. It’s a time to, yes, reflect on the 12 months along with all of its failures and successes, but it’s also a cleansing, a fresh start.

In the business world, goal-setting is a  method to not only move a company forward but also to keep it competitive. Door dealers who don’t embrace new technology, adhere to safety practices or continually train employees will find themselves the losers in a market rather than the leaders.

While creating a list of resolutions is easily done, sticking to them is much tougher. A recent article in The Business Times suggest changing the term “resolution” to “goal” will not only alter your mindset and attitude, but can also help you stay on track to achieving them. Goals require action, which means you must have a plan. So rather than simply say, “I will start a referral program,” you outline how you’ll do it.

To do this, the article suggests you ask yourself some basic questions, such as the steps to achieve these goals and what changes you can expect, then prioritize. The article also recommends keeping your goal list short to ensure you can devote the time, energy and attention to achieve them. You can put it all together by following the author’s SMART system: Make your goal specific, measurable, attainable, reasonable and timely.

We all have our personal and professional goals we’ll aim for in the next few months. Some will come to fruition, while others may be altered or fall by the wayside. But the great thing about making these pledges is they can change or even go away. Perhaps a goal today is no longer relevant three months from now. The important thing is to be cognizant of what you want and how to get it. All my best for a happy, healthy and prosperous 2013!

What are your goals for in the new year? How will you achieve them? Post a comment below or send me an e-mail,


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