|Door Dealer Diaries|
Hurricane Preparedness: How Can Door Dealers Help Their Customers?
By Amy Campbell
The 2012 hurricane was devastating for those in its path. The season, which began June 1 and ended Nov. 30, produced 19 tropical cyclones and named storms, 10 hurricanes and one major hurricane—totaling billions of dollars in damage. In fact, Hurricane Sandy’s devastation in late October caused an estimated $65.6 billion and at least 253 people were killed in seven countries.
While having a wind-load-rated garage door cannot guarantee a home will go unscathed by a tropical storm, it does help. State and federal studies following previous hurricanes have shown many homes are destroyed during hurricanes due to the lack of a secure garage door. Wind pressure can cause a door to break or tear apart, leaving a home vulnerable. Fortifying an older garage through replacement or additional strengthening products can prevent wind damage during a hurricane.
Over the past decade overhead door manufacturers have introduced a bevy of doors, windows and other products to help home and business owners strengthen their doors. Now it’s up to door dealers to show their customers how these products can help them protect their homes and businesses.
A recent article on PNJ.com offers homeowners living in hurricane areas tips on choosing a garage door. It covers building code requirements, how to determine if a door meets the codes, best practices for installation and more.
Door dealers in areas where hurricane preparedness is a must should have something similar readily available to give their customers. A check sheet with building codes and how your products meet the standards can go a long way in not only educating your customers but also closing the sale.
With the next hurricane season several months away, now's your chance to add new products, conduct staff training or even create a new marketing program focused on hurricane-rated products.
How do you help your customers prepare for hurricanes? Tell us in PDD’s most recent poll. You’ll find it on PDD’s home page in the right-hand column. You can also post a comment below.
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