Is Your Business Rising or Falling?

If you want your garage door business to grow, make marketing and promotion a top priority. Your business will not grow unless you make it happen. Based on 30 years advertising experience – including years of experience promoting garage doors – here are 10 tips that will help you throughout the year.

1. What do homeowners know about your garage door business?

For most dealers, retrofit and service are the most profitable, and for the installation of new doors, manufacturers have exciting designs you can offer homeowners. But most garage door dealers do not advertise outside the Yellow Pages. To increase your sales, you need an advertising plan that will reach homeowners before they turn to the phone book. Garage door dealers that have an effective advertising plan can gain a significant competitive advantage.

2. What do you know about your customers?

How old are they? Where do they live? What is their average income? Before you can select the best advertising medium, you need to know who you are trying to reach and where they are located.

3. Select the proper advertising medium for your business.

If you are a small dealer, stay with direct mail and local media that targets specific zip codes. If you are one of the larger garage door dealers in your area, take a good look at television as an advertising avenue. It will reach your entire market and it is the most powerful way to promote garage doors.

4. Prepare a 12-month plan of action.

Establish your ad budget for the year. Garage door dealers should promote themselves from mid-January through early November. Make a list of the products and services you want to promote by month. You can consult with an expert who will prepare your plan based on your input.