Amid Dowturn, Online Shopping Draws Consumers

According to research from Nielsen, 78 percent of adult consumers have purchased something online in the past six months, which is good news for those who are relying on the Internet to survive the economic downturn.

Travel was the top online purchasing category, but encouraging for clothing retailers is that 28 percent of the entire Internet audience purchased at least one item of clothing over the Internet in the past six months.

It’s not clear yet whether or not holiday shoppers will turn to the Internet looking for better bargains than they’ll find at the stores, but the sheer convenience of shopping from home should guarantee an abundance of Web traffic to retail sites.

Source:

Brandweek: Nielsen: More Consumers Going Online To Shop

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