Imagine boarding a tour bus and hearing the following, “Good
afternoon ladies and gentlemen, this is your tour guide speaking. Today we will
be visiting somewhere. I’m not sure where. I have no plan and no road map. I
have no instrumentation on this bus, so I will not know how far we are going or
how fast we are moving. We’ll figure this out as we roll along. Thanks for
touring with We’re Lost Tours.” Chances are you would make a beeline for the
exit door.
Yet, running a business can be similar to conducting a guided
tour. In both cases, you must have a plan or a road map, and a way to measure
your distance from your destination. In the case of a business, that destination is success. As a
business owner, one-page business planning can create your road map to success.
Ask any truly successful business person the key to his
success and the one thing you’ll hear is he had a plan. For example, Tom
Watson, founder of IBM, once explained:
IBM is what it is today for three special reasons. The first
reason is that, at the very beginning, I had a clear picture of what the company
would look like when it was finally done. The second reason was that once I had that picture, I then
asked myself how a company which looked like that would have to act.
The third reason IBM has been so successful is that once I had
a picture of how IBM would look when the dream was in place, and how such a
company would have to act, I realized that unless we began to act that way from
the very beginning, we would never get there. Each and every day we attempted to
model the company after the picture of how it would ideally work. At the end of
each day, we asked ourselves how well we did, discovered the disparity between
where we were and where we had needed ourselves to be and, at the start of the
following day, set out to make up for the difference.
Most businesses today are not the size of IBM. But remember
IBM was once a small business, too. This “picture of how your company will
ideally work” is your Blueprint for Success.
It can be simply conveyed with a one-page business plan that
answers these critical questions:
What are we building?
Why does this business exist?
What results will we measure?
How will we build this company?
What is the work to be done?
Your business plan is more than an external document used to
raise funds. It is a reality check, a performance tool, and a messenger to your
employees and customers. Without a business plan, you may be poorly equipped to
anticipate the future actions you must take to grow your business.
Furthermore, using the one-page business planning methodology,
you will not only know what your goals are, you will know how close you are to
meeting them. That is because one-page business plans include performance and
progress reports linked to each of your objectives. This allows you to track
results and encourage accountability throughout your organization. When you use
a one-page business plan, you will not only know where you want to go, but how
close you are to getting there.
It’s also important to keep your plan up to date. You are
aware of changes in your industry, market and community. When the road changes,
so must your road map. If you change goals or direction, you should reflect
those changes in your plan. With one-page business planning, it’s easy to
monitor and update your plan as needed.
When you have a plan, you can make things happen, not just
react to what has happened. You must drive the business, so the business does
not drive you. And remember as you ride the road to success, keep your road map
to one page— and keep it nearby.
Howard S. Levin has been the president of Elkins Park, Pa.-
based Impact Accounting & Consulting Group since December 2002. The firm’s
focus is to breed Purple Kows, otherwise known as remarkable companies who have
achieved success through good business planning and performance management. Mr. Levin provides these companies with complete business
management solutions including planning, performance management, and tax and
accounting services. To reach him, call 215.635.1700.
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