By Mary Lou Denny
Many contractors who gain strong referrals from satisfied customers would like nothing more than to leverage that positive word-of-mouth into new business. For them, Angie’s List can be among the most effective marketing tools available. Indianapolis-based Angie’s List is a 17-year-old online resource that serves more than 185 U.S. markets, and helps consumers locate reputable local contractors in home repair and renovation, and auto repair.
It also allows paid subscribers to write customer reviews detailing the level of satisfaction they experienced when having work done by local service providers, and read the reviews of others. As of March 31, Angie’s List claimed 1.2 million subscribers, an increase of more than 80 percent at the same time last year.
Unlike customers, companies do not pay to have an account with Angie’s List. Companies establishing their free account on the website do so to invite feedback from customers about the quality of their work and customer service. They recognize positive comments from real customers can be one of the best marketing tools in convincing new customers to try their services.
Those that have the most positive reviews appear higher in searches. What’s more, simply being registered on Angie’s List, which is open only to companies scoring at least a “B” from the Better Business Bureau, can be compelling evidence to consumers that the company is reputable and actually seeks and values customer feedback.
Here are a few of the best reasons overhead door dealers and access-control professionals should register on this social website.
Angie’s List reviews let companies gain valuable feedback by reading what past customers say about them. Company founder Angie Hicks reports that a survey of more than 600 companies on the website found two-thirds regularly “surf the Web” to learn what customers think of their services.
Of course, anonymous reviews can’t be given the same weight as “authored” comments. Reviews on the website carry substantial credibility because the list doesn’t permit anonymous reviews and only allows one review per transaction. In short, the reviews are from real people.